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Jade Ball

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Digital Marketing Fundamentals

by Jade Ball

Interested in the course?

We’ll send you updates.

Digital Marketing Fundamentals

by Jade Ball

What you'll learn

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Digital Marketing

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AIDA Principles

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Paid Advertising Concepts

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Managing a digital marketing budget

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Calculating the customer lifetime value

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Exploring the benefits of social media

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Effective email marketing

Overview

Welcome to the fundamentals to digital marketing!

The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.

We'll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.

Understanding the buyer journey The AIDA model Personalising your marketing Paid advertising essentials
Creating an advertising budget Growing your business with social media Selecting the right marketing channels Effective email marketing

Course structure

01

Introduction

An introduction to digital marketing


02

What is digital marketing?

What is digital marketing?


03

The digital marketing journey

The digital marketing journey


04

Building the buyer journey

Building the buyer journey


05

Applying the AIDA model

Applying the AIDA model


06

Personalising the buyer journey

Personalising the buyer journey


07

Paid advertising

Paid advertising


08

Budgeting for paid advertising

Budgeting for paid advertising


09

The role of social media

The role of social media


10

Effective email marketing

Effective email marketing

Benefits

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Audio learning created by passionate experts

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Learn on the sofa, on the go and at your own pace

About Jade Ball

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Hello, I'm Jade and I create online courses to help you build confidence in business and improve your English language.

Interested in the course?

We’ll send you updates.

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Digital Marketing Fundamentals

by Jade Ball


100% satisfaction guarantee. If you don’t love it for any reason, you can request a refund within 30 days from the course go live date.

© Jade Ball 2022

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