Jade Ball
Digital Marketing Fundamentals
by Jade Ball
What you'll learn
Digital Marketing
AIDA Principles
Paid Advertising Concepts
Managing a digital marketing budget
Calculating the customer lifetime value
Exploring the benefits of social media
Effective email marketing
Overview
Welcome to the fundamentals to digital marketing!
The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.
We'll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.
Understanding the buyer journey
The AIDA model
Personalising your marketing
Paid advertising essentials
Creating an advertising budget
Growing your business with social media
Selecting the right marketing channels
Effective email marketing
Course structure
01
Introduction
An introduction to digital marketing
02
What is digital marketing?
What is digital marketing?
03
The digital marketing journey
The digital marketing journey
04
Building the buyer journey
Building the buyer journey
05
Applying the AIDA model
Applying the AIDA model
06
Personalising the buyer journey
Personalising the buyer journey
07
Paid advertising
Paid advertising
08
Budgeting for paid advertising
Budgeting for paid advertising
09
The role of social media
The role of social media
10
Effective email marketing
Effective email marketing
Benefits
Audio learning created by passionate experts
Learn on the sofa, on the go and at your own pace
About Jade Ball
Hello, I'm Jade and I create online courses to help you build confidence in business and improve your English language.
Digital Marketing Fundamentals
by Jade Ball
100% satisfaction guarantee. If you don’t love it for any reason, you can request a refund within 30 days from the course go live date.
© Jade Ball 2023
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