What you'll learn

Digital Marketing

AIDA Principles

Paid Advertising Concepts

Managing a digital marketing budget

Calculating the customer lifetime value

Exploring the benefits of social media

Effective email marketing

Overview

Welcome to the fundamentals to digital marketing!

The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.

We'll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.

Understanding the buyer journey The AIDA model Personalising your marketing Paid advertising essentials
Creating an advertising budget Growing your business with social media Selecting the right marketing channels Effective email marketing

Course structure

Benefits

Audio learning created by passionate experts

Learn on the sofa, on the go and at your own pace

About Jade Ball