Tristan Pollock
Community Growth Hacking
Movement Building with strategy
by Tristan Pollock
Enrollment for this course is
closed.
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What you'll learn
Develop a framework to implement your refined movement building strategy
Better understand what makes a community and how they are built
How to effectively use community for your business
How to start & launch your community
Strategy and tactics from successful communities out there
How to sustain growth in your community and manage it effectively
How to measure community health
Understand how companies build cult followings
Overview
Hey there lifelong learner, it’s me, Tristan, your friendly course creator. I created this course because I want to share my learnings from a decade of building/selling startups and scaling communities as a tech entrepreneur and VC.
The one common thread I found from my work was that I took a cross-functional approach to growing a business that I’m calling my ‘Movement Building’ strategy. It encompasses building a megaphone around your mission-driven business. The mission is imperative, because I want to empower the current and future leaders of positive world change with this knowledge.
I want your communities, companies, and impact to flourish. That’s why I made this course. I hope together we can make some big, positive improvements to the way businesses are run, grown, and influence the world. Let’s do this, together.
Course structure
01
The Community Landscape - Community Renaissance
What is a community? We'll discuss the three types of communities and the building blocks that make these thrive. We'll analyse communities in practice and how they are formed in the first place, as well as distinguishing Community vs. Movement.
02
Communities as Driver for Business
Why build a community? Why is community important to startups? Does community building have to happen from the get go? We'll go over different strategies and dissect some well-known communities to establish how to harness their power for your business.
03
Community Growth Journey
We've gone over the power of communities, now, how do we get it all started? Is there a critical mass when it comes to community? What value does community provide these days? We'll take a closer look into successful company playbooks and understand their launch strategy and tactics.
04
Creating a Self-Organising Structure & Incentive
How do you create a community system, juggle responsibilities, and manage your community effectively? We'll go over examples other companies have applied to their own systems and touch on some common mistakes to avoid when applying this to your own business.
05
Measuring Success
Could we map a community's growth journey to a startup's stages? How do we measure and understand community health? We'll go over a framework and tools to aid you in gauging your own community health, and how to fix it if it isn't as healthy as you want it to be.
06
Community vs Cult
Want a cult-like following? We'll dissect companies who have successfully built a cult following and what we can learn from them for building our own communities.
07
The Future of Community
Where is community going from here? Blockchain? Private or smaller groups? We'll discuss the next stage of community that can perhaps spark some creative ideas for your own business.
What people say
Arjun Dev Arora
Tristan is a stellar community builder and startup accelerator!
Claire Verity, Former CEO of U...
Tristan has a unique ability to build trust and collaborative partnerships. I co...
Read moreKasey Luck, Startup Founder
Tristan is a kick-ass entrepreneur and strategic thinker, but he is also extreme...
Read moreRina Onur Sirinoglu, General P...
I've seen many founding teams flourish from Tristan's mentorship and hands-on ap...
Read moreJustin Davis, Founder/CEO of B...
Tristan is a smart, deep thinking, and driven entrepreneur. He has been extremel...
Read moreMatt Ellsworth, VC at 500 Startups
I've never worked with someone more positive or motivating than Tristan.
Robert Stephens, Founder of Ge...
Tristan is honest, humble, curious, persistent.
Benefits
Ask questions & record your reflections
Get support from a small group of like-minded learners
About Tristan Pollock
Tristan is a movement builder and community growth hacker who has built and sold 2 ImpactTech startups and invested $30M in VC for 500 Startups. He’s helped Google, Nike, Best Buy, and Kanye West scale their businesses through nontraditional marketing. He’s also dedicated to protecting nature via climate technology and is a Terra ClimateTech VC Fellow.
When does the course officially start?
End of September, 2021
How often are episodes released?
Episodes for this course are released once a week once the cohort begins.
Will I be able to listen and re-listen to episodes?
Yes! Episodes are initially released once a week when the course starts but you'll always have full access to the episodes and any additional resources, even after you've completed the course with your group of peers.
Why is the course time-bound?
Collaborative learning courses are all about bringing learners together to support and empower each other, so it's important that you all go through the experience at the same time. Sharing the experience with others challenges you, motivates you, and emphasises discussion and collaboration.
Community Growth Hacking
by Tristan Pollock
100% satisfaction guarantee. If you don’t love it for any reason, you can request a refund within 30 days. You just need to show us you have attempted the course assignments.
© Tristan Pollock 2023
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